by Chris West | 27th Jun 2022 | Copywriter training
I want to ask CMOs about their brand purpose writing. Is it good enough? This came out of a keynote speech I was asked to give by the Financial Services Forum in London on 16th June 2022. Along with the panel, I was asked whether I thought Purpose contributed to a...
by Chris West | 10th Feb 2022 | Copywriter training
by Chris West | 17th Jan 2022 | Copywriter training
Is there such a thing as a ‘brand voice readability score’? There are several ways to ‘score’ your brand’s writing. As a tone of voice agency, it’s something we look at a lot. In his recent book, Chris West, founder of Verbal...
by Chris West | 21st Dec 2021 | Copywriter training
[Dec 31st, 2021: What will be the word of 2022?] Quite a few people have written about the new words of 2021 and what they represent about society. Language and new words are always interesting because it represents what society is thinking. But we’ve not seen...
by Chris West | 20th Dec 2021 | Copywriter training
Smart teams need nourishing. And we all want the best kind of training. Whether that’s general training or copywriter training. But what if we don’t have all the training budget we want? Buying someone in your department a book often does a lot of the same...
