by Chris West | 10th Jun 2021 | Copywriter training
Does it sometimes feel like you’ve tried ‘everything’ smart in your marketing – and the only answer seems to be to spend more? That’s fine if you have infinite money (and infinite time) but wouldn’t it be great to out-think the...
by Chris West | 08th Jun 2021 | Copywriter training, Tone of voice guidelines
A verbal identity builds your brand in exactly the same ways as a visual identity. That’s why growing brands use a tone of voice style guide. But with so many brand channels dependent on language, when the brand voice isn’t sharp enough, it’s not...
by Chris West | 17th May 2021 | Tone of voice guidelines
One of the quickest ways to find the right tone of voice agency is to write an RFP. But what questions should you ask? Most CMOs and Brand Directors define a brand’s verbal identity only once or twice in their career. So, choosing the right agency to create the brand...
by Chris West | 13th May 2021 | Tone of voice guidelines
8 things to think about when choosing your tone of voice agency Good writing is good for business. And choosing the right tone of voice agency means your brand cuts through, you don’t overspend on media and, well, you get to sign off version 2 instead of version...
by Chris West | 09th May 2021 | Copywriter training, Tone of voice guidelines
Find out more about verbal identity and verbal branding with these videos There are some great resources available when you want to learn more about verbal branding and creating a strong brand voice. If you’d like to read more about creating memorable brand...
