What will be the Word of 2022?

[Dec 31st, 2021: What will be the word of 2022?] Quite a few people have written about the new words of 2021 and what they represent about society. Language and new words are always interesting because it represents what society is thinking. But we’ve not seen...

The best kind of copywriter training?

Smart teams need nourishing. And we all want the best kind of training. Whether that’s general training or copywriter training. But what if we don’t have all the training budget we want? Buying someone in your department a book often does a lot of the same...

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