Communities of Practice for copywriters
What are Communities of Practice? And how can you use them to help your copywriters? Back in 1991, two cognitive anthropologists, Jean Lave and Etienne Wegner, discovered something remarkable. Street gangs don’t use agenda. But still they seem to thrive through...
Brand purpose writing
I want to ask CMOs about their brand purpose writing. Is it good enough? This came out of a keynote speech I was asked to give by the Financial Services Forum in London on 16th June 2022. Along with the panel, I was asked whether I thought Purpose contributed to a...Protected: “Turn up the bass. The in-laws have gone” – How to flex your brand tone of voice
Password Protected
To view this protected post, enter the password below: