In this article, Chris West explains the importance of your brand language when it comes to speaking to your clients or anyone who comes across your company.
Discover the 3 levels on which all language is working by clicking the link below:
Are you speaking your clients’ language?
About Verbal Identity
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…