25 years of thinking about Vision

25 years of thinking about Vision: how to define what your company stands for and avoid the most common pitfalls Chris takes a look at and summarises the best expert opinion and research on Vision from the last 25 years. This is for those of you who want to take a deeper dive into its impact.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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