by Chris West | 16th Mar 2023 | Copywriter training
3 things to avoid and 3 things to do, so you (and your CEO) avoid greenwashing language. When you’re doing good things, it’s easy to think you can just write about them and the world will appreciate what you’re doing. But people are more...
by Chris West | 09th Mar 2023 | Copywriter training
What is Tone of Voice – an overview. Introduction: Please note, this text was generated by an ai platform given the prompt ‘Tone of voice – an overview’ and I’m testing out its effect compared to other posts. If it wins, I’m...
