by Chris West | 28th Feb 2023 | Copywriter training
Imagine you’re being tasked with writing copy for a better customer experience. Perhaps the churn rate’s gone up recently. It’s easy to jump in and start tweaking a few things. Or maybe you think it’s time you got some copywriter training...
by Chris West | 22nd Feb 2023 | Copywriter training
You can use behavioural economics for copy. Will they help? Yes. Better than ‘real creativity’? Here’s what Chris West recently posted: Behavioural economics tricks are good to know. But their effects are trivial and short lived, compared to real...
