by Enzo | 26th May 2022 | Copywriter training
Started talking about the ‘I’ word yet? (Hint: 9 letters. Which is equal to the % rate it’s now running at.) It’s time to relearn how to write those tricky emails to customers. Find a way to talk about price rises. And do it without hurting...
by Enzo | 05th May 2022 | Copywriter training
Watched WeCrashed yet? It’s all about what went on at WeWork. What went on was a lot of language: “the energy of We” “TGIM” “Elevate the world’s consciousness” The language which unsettled the investors, drew a willing...
