by Baxter Bee | 04th Feb 2022 | Copywriter training
Forbes asked our Founder, Chris West, to review US Presidential language. Chris points out the power of simple language and always keeping one question in mind: What’s in it for the reader? We’re very grateful for Forbes’ coverage, please click on the link...
by Baxter Bee | 04th Feb 2022 | Copywriter training
What’s the ultimate power of writing? Our CEO Chris West asks, are you using this profoundly human skill to describe something that already exists? Or are you using it to create new concepts in the minds of your reader, and give birth to valuable, new ideas? It...
by Baxter Bee | 03rd Feb 2022 | Copywriter training
Our Founder, Chris West, was asked by the The Daily Telegraph for what he thought should be ‘The Word of 2021’. We’re very grateful for The Telegraph’s coverage, please click on the link below to read more:
by Baxter Bee | 03rd Feb 2022 | Copywriter training
Good language changes people’s thoughts and feelings. When you can shape your businesses language, you shape what people think of you. And now, with more channels than ever before, businesses need to be able to talk directly to their customers at all times. We’re very...
by Baxter Bee | 03rd Feb 2022 | Copywriter training
“…an obvious thing is the huge personal fortunes made from the companies they built. The less obvious thing is how they skilfully used language to build those companies (and those fortunes). Steve Jobs and Warren Buffett had a consistent voice that built...
