Protected: “Turn up the bass. The in-laws have gone” – How to flex your brand tone of voice
Password Protected
To view this protected post, enter the password below:
Can the language of the CEO add value to their business?
Our CEO Chris West asks, is it time CEOs and leaders started to think about their own language? Can they add value to their own business just by crafting their language more carefully? And perhaps just as importantly, can they wipe value off their business, just with...
How much money does a brand lose when its tone of voice is out of date?
The UK’s Marketing Society asked our CEO, Chris West, his views on what happens when a brand’s tone of voice is out of date. We’re very grateful for the Marketing Society’s coverage, please click on the link below to read more: