by Baxter Bee | 14th Jun 2021 | Copywriter training
Available to Marketing Society Members now, publicly available from September 2021. Click here to read the full article.
by Chris West | 10th Jun 2021 | Copywriter training
Does it sometimes feel like you’ve tried ‘everything’ smart in your marketing – and the only answer seems to be to spend more? That’s fine if you have infinite money (and infinite time) but wouldn’t it be great to out-think the...
by Chris West | 08th Jun 2021 | Copywriter training, Tone of voice guidelines
A verbal identity builds your brand in exactly the same ways as a visual identity. That’s why growing brands use a tone of voice style guide. But with so many brand channels dependent on language, when the brand voice isn’t sharp enough, it’s not...
