by Chris West | 16th Oct 2020 | Copywriter training
And how brand storytelling can align the leadership team with yours. The fact that “85% of strategy never gets off the page” isn’t just a waste of resources. It’s a waste of people’s lives. Read how brand storytelling can make a corporate narrative come to life. ...
by Chris West | 16th Oct 2020 | Vision
And what’s Vision good for, anyway? Inside every successful organisation, everyone knows the answer to two simple questions: Who are we? What do we stand for? When the CEO has articulated this Brand Vision clearly and aligned everyone with it, there are obvious...
by Chris West | 15th Oct 2020 | Copywriter training
The most popular writer courses we’ve seen for brands We’ve often said that you can’t hire the best writers: you have to train them. And something that many other people say, is that the best copywriter training courses for copywriters (and...
by Chris West | 15th Oct 2020 | Featured, Tone of voice guidelines
Give up the idea that your brand’s tone of voice is just a ‘tone of voice’: A brand’s tone of voice can drive business results just as much as its visual identity. But in the last 10 years, the number of channels a brand language needs to be in have exploded....
by Chris West | 15th Oct 2020 | Copywriter training
A lunch-and-learn with Chris West, Founder, Verbal Identity. Do any of the following sound familiar? Your team is so successful that it’s now being asked to write more copy for more channels. The only problem is, there’s no more time and definitely no more...
