by Chris West | 11th Aug 2020 | Corporate narrative
How can a corporate guiding narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains. Read more about corporate narrative here.
by Chris West | 11th Aug 2020 | Vision
25 years of thinking about brand Vision: how to define what your company stands for and avoid the most common pitfalls Chris takes a look at and summarises the best expert opinion and research on brand Vision from the last 25 years. This is for those of you who want...
by Chris West | 11th Aug 2020 | Our process
Leading the leaders: the best thinking on building C-suite alignment with the CEO’s Vision. Brand Vision can’t just stay with the CEO; it needs to be lived by every member of the C-suite. Chris examines a collection of practical advice on C-suite alignment. Read the...
by Chris West | 11th Aug 2020 | Tone of voice guidelines
The curse of knowledge: you know what’s special about your offering, but it’s so intuitive, you’re having difficulty explaining it to other people. The fix? An elevator pitch. Learn why you need one and how to make your own. Read the full article about elevator pitch...
by Chris West | 11th Aug 2020 | Our process
How do you deal with the business challenges you’re facing today? Chris explores how to define, grow, and align your company. Read more articles about strategic advice here.
