What’s the point of political manifestos?
The general election’s round the corner.
Hands up if you’ve ever read a political manifesto.
No? Me neither.
It’s a case of chronically bad knowledge management on a national scale.
Political parties write manifestos to communicate their policies. But if very few voters read them, what’s the point?
Have you got 9 hours to spare?
That’s how long it would take the average adult to read all of the parties’ manifestos.
If you wanted to, you could just snuggle up with the Green Parties’ tome for 2 and a half hours.
Perhaps it doesn’t sound like much, but they’re not exactly page-turners.
Their average Flesch reading ease score is 44.8. To put that in context: Florida requires that life insurance policies have a reading ease score of 45 or greater.
The Lib Dems come in at a lowly 32.1. That’s about the same as the Harvard Law Review.
It’s easy to blame voters, Gen X and Gen Y for not participating in the political process. And they should try harder.
But do we really have to build a 9-hour high Harvard-sized wall between them and the policies that could govern their lives for the next 4 years?
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