What does British Fashion mean? We asked Gen Y.

A lot of our clients want to know what the Millennials think.

Last week, we had the chance to find out.

We were running a writers’ training course at Nottingham Trent University for the 3rd year Fashion, Communication and Promotion students. We asked them 2 questions.

Their answers were surprising.

Not because of how different their views are from Gen X, or even the Baby Boomer’s views, but how similar they are.

Here’s what they said, as word clouds.

Q1: What does it mean to be British?

bein brit2


Q2: What is British fashion?

brit fashion3


Thanks to all the NTU students for their great feedback.  We wish them good luck in their exams and their future writing.