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Author: on Sunday 30th October 2011

Westfield, Disembowelment, Calpol and the 97 other scariest words this Halloween.

Now we're adults, Halloween's words have no hold over us. So which words do? I asked ten friends (including a comedian, a novelist, an entrepreneur and a linguistics expert) for their ten scariest words...

Mark Waites’ ten scariest words:

The verbal identity of meetings

(c) New Yorker

Traction
Granular
Paradigm
Upstream
360
Longtail
Aspirational
Enabler
Monetize
Procurement

Mark Waites is Joint Creative Director and was a founding partner of the advertising agency Mother, which was voted by Campaign Magazine as the Agency of the Decade. When not in meetings, he Tweets at http://twitter.com/#!/Markwaites

 

 

Alex Preston’s ten scariest words:

Widdershins

The sign of widdershins

Eldritch
Unheimlich
Widdershins
Gytrash
Eidolon
Uncanny
Chthonic
Revenant
Wyrd
Nekyia

Alex Preston’s first novel, This Bleeding City, won the Spear’s and Edinburgh First Book Awards and was chosen as one of Waterstone’s New Voices 2010. GQ said of it: “Not since Bright Lights, Big City or Less Than Zero has a debut had such impact and captured the moment more succinctly.” His next book, The Revelations, will be published by Faber & Faber in February 2012. He tweets at @ahmpreston and his blog is alexhmpreston.com

 

Jason Gissing’s ten scariest words:

The verbal identity of roadworks

Your delivery is delayed.

Global warming
Big Oil
Bling
Stock market
Calpol
Tesco
Roadworks
Analyst
Oligarch
Westfield
In 2002 Jason Gissing and Tim Steiner revolutionised the concept of grocery shopping when they launched Ocado. They now make 20,000 deliveries across 70% of the country each day. He lives with his family in West London.

 

Arabella Preston’s ten scariest words:

The verbal identity of scary

Begin....End

Begin
Invert
Shadow
Time
Growth
Stiletto
Obstruct
Crowd
Maybe
Stop

Arabella Preston is a London-based Make-up Artist, Mum of two, and serial procrastinator. When she actually does finally get round to it, she eventually Tweets at http://twitter.com/#!/ArabellaPreston and blogs at http://alineonbeauty.blogspot.com/

 

 

Simon Spilsbury’s ten scariest words:

Brie

 

 

Roquefort

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

marscapone

 

 

 

 

 

 

 

camembert

 

 

gorgonzola

 

 

 

 

 

 

 

 

parmagiano

 

 

 

 

 

 

 

cottage

 

 

Gruyere

 

 

 

 

Simon Spilsbury is one of Britain’s leading illustrators and winner of AOI Images 2009, 2010, 201. He is published throughout Europe and the USA. He blogs at www.blog.spilsbury.co.uk

 

 

Sara Williams’ ten scariest words:
Dick TurpinGimp
Clone
Gorgon
Void
Apocalypse
Distopia
Horde
Disembowl
Sociopath
Highwayman 

 

Sara Williams is responsible for content strategy at Made by Many. She tweets at  http://twitter.com/#!/saradotdub and is also co-founder of Storywarp, a series of evenings dedicated to exploring the changing nature of storytelling (find out more http://twitter.com/#!/storywarp )
Charlotte Semler’s ten scariest words:

strikeWebsite outage
Call Centre outage
Meeting
Photo shoot
Press day
Lab Dips
QC
Inflation
Postal Strike
Lost in Transit

Charlotte Semler co-founded Myla in 2000. In 2007 she launched the online women’s fashion and lifestyle brand Charlotte and Co http://www.charlotteandco.co.uk/  She Tweets at http://twitter.com/#!/charlotteandco

 

 

Matthew Stibbe’s ten scariest words:
Decision ProcessDownsizing
Rightsizing
Restructuring
Reorganisation
Collateral Damage
Rendition
Synergy
Outplacement
Direct Action
Process 

 

Matthew Stibbe is CEO of Articulate Marketing and Turbine He is also the author of the blog about bad language called the Bad Language blog. He Tweets @ http://twitter.com/#!/mstibbe

 

 

Zsofia Demjen’s ten scariest words:
HallucinationInsanity
Hallucination
Compulsion 
Anguish
Visceral
Deadline
Dead-end
Deadlock
Examination 
Procedure

Dr. Zsofia Demjen is my linguistics mentor. She is an associate lecturer at Birkbeck College, University of London. Her PhD thesis was “Language and Mind: How language can convey mental states, with special reference to Sylvia Plath’s journals.” She can be found at: http://uk.linkedin.com/in/zsofiademjen

 

James Mullinger’s ten scariest words:

comedy club audience

7th row back, on the left. Why's he not laughing?

DEATH
CANCELLED
RIOT
HECKLED
CRUSHED
REPLACED
UNFUNNY
FAILURE
LOSER
FRAUD 


James Mullinger is a comedian. He has just finished a run of sold-out solo shows at The Roundhouse, from where he went on to die a death at Camden’s Highlight . His new series Movie Kingdom is on Saturdays, at 6pm on DMax (Sky 144). Until then, he’s all over Facebook  http://www.facebook.com/james.mullinger he Tweets at http://twitter.com/#!/jamesmullinger and looks suave on http://www.jamesmullinger.com/

 

All language is individual. Words heard, then incubated, weigh differently within each of us. Thank you to The Ten who had the unnerving or cathartic experience of supplying their scariest.
Sleep well tonight, everyone.
Chris

Chris West

Chris West.

 

 

 

 

 

 

 

 
Author: on Sunday 30th October 2011 Tags: ,
 
COMMENTS 
30-10-2011 08:39charlotte semler

ha, ha, ha. all very funny. *Boo!* x

    30-10-2011 08:48Chris West

    Be careful. I know where you live.
    C
    x

31-10-2011 10:48spillers

Calpol is the winner for me!

    31-10-2011 12:52Chris West

    I always keep some hand in case the children are suffering. I drink the whole bottle then i’m out like a light. C

31-10-2011 11:50Turophobia

[...] I’m scared of cheese. Go here for some scary word fun. Posted in Illustration | Tags: advertising, artist, bernsteinandriulli, [...]

    31-10-2011 12:52Chris West

    you have to remember, you’re so much bigger. The cheese is far more scared of you.

31-10-2011 03:14DF Johnson

Awesome blog. I have linked it to my facebook, twitter, google+, myspace, and several phone boxes on Madison Ave & Houston St.

    31-10-2011 03:26Chris West

    thanks Dan. Always lovely to hear from you and your colleagues. C

02-11-2011 07:12Donald

Despite Alex Preston’s effort I don’t think they yet accept blog entries into Pseuds Corner.

    03-11-2011 07:18Chris West

    Thanks Doctor Dandelion
    (and with a name like that, I trust you’re either a Doctor or a Dandelion)
    Chris

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