Westfield, Disembowelment, Calpol and the 97 other scariest words this Halloween.
Mark Waites’ ten scariest words:
Mark Waites is Joint Creative Director and was a founding partner of the advertising agency Mother, which was voted by Campaign Magazine as the Agency of the Decade. When not in meetings, he Tweets at http://twitter.com/#!/Markwaites
Alex Preston’s ten scariest words:
Alex Preston’s first novel, This Bleeding City, won the Spear’s and Edinburgh First Book Awards and was chosen as one of Waterstone’s New Voices 2010. GQ said of it: “Not since Bright Lights, Big City or Less Than Zero has a debut had such impact and captured the moment more succinctly.” His next book, The Revelations, will be published by Faber & Faber in February 2012. He tweets at @ahmpreston and his blog is alexhmpreston.com
Jason Gissing’s ten scariest words:
In 2002 Jason Gissing and Tim Steiner revolutionised the concept of grocery shopping when they launched Ocado. They now make 20,000 deliveries across 70% of the country each day. He lives with his family in West London.
Arabella Preston’s ten scariest words:
Arabella Preston is a London-based Make-up Artist, Mum of two, and serial procrastinator. When she actually does finally get round to it, she eventually Tweets at http://twitter.com/#!/ArabellaPreston and blogs at http://alineonbeauty.blogspot.com/
Simon Spilsbury’s ten scariest words:
Simon Spilsbury is one of Britain’s leading illustrators and winner of AOI Images 2009, 2010, 201. He is published throughout Europe and the USA. He blogs at www.blog.spilsbury.co.uk
Sara Williams is responsible for content strategy at Made by Many. She tweets at http://twitter.com/#!/saradotdub and is also co-founder of Storywarp, a series of evenings dedicated to exploring the changing nature of storytelling (find out more http://twitter.com/#!/storywarp )
Charlotte Semler’s ten scariest words:
Charlotte Semler co-founded Myla in 2000. In 2007 she launched the online women’s fashion and lifestyle brand Charlotte and Co http://www.charlotteandco.co.uk/ She Tweets at http://twitter.com/#!/charlotteandco
Dr. Zsofia Demjen is my linguistics mentor. She is an associate lecturer at Birkbeck College, University of London. Her PhD thesis was “Language and Mind: How language can convey mental states, with special reference to Sylvia Plath’s journals.” She can be found at: http://uk.linkedin.com/in/zsofiademjen
James Mullinger’s ten scariest words:
James Mullinger is a comedian. He has just finished a run of sold-out solo shows at The Roundhouse, from where he went on to die a death at Camden’s Highlight . His new series Movie Kingdom is on Saturdays, at 6pm on DMax (Sky 144). Until then, he’s all over Facebook http://www.facebook.com/james.mullinger he Tweets at http://twitter.com/#!/jamesmullinger and looks suave on http://www.jamesmullinger.com/
All language is individual. Words heard, then incubated, weigh differently within each of us. Thank you to The Ten who had the unnerving or cathartic experience of supplying their scariest.
Sleep well tonight, everyone.