Wahey all the way
Virgin are a braver brand than many.
Few brands would be happy to use the word ‘Wahey!’ in customer-facing comms.
Whether or not this tone of voice is to your taste, it’s at least trying to be different.
There’s a small problem, though, when you read this screen.
I’m talking about the sentence that says ‘If you wish to view or edit your booking’.
Here’s the problem I have:
Consistency is what strengthens a brand voice.
Think of the sort of person who might say ‘Wahey!’, who uses 2 exclamation marks in one headline, and who says ‘bits and bobs’.
(I’m thinking of a friend of mine from Newcastle, probably after he’s had a couple.)
Would that person also say ‘If you wish’, or would they say ‘if you want’?
Would they say ‘view’ or would they say ‘see’?
It’s only a detail, but it breaks the spell.
It makes the brand feel less genuine, more ‘put-on’.
What do you think?
If you want to take a closer look at your brand’s language, and how you can use it to keep your customers coming back, email us or pick up the phone.