Verbal Identity. As recommended to you by His Highness Sheikh Mohammed Bin Rashid Al Maktoum.

His Highness, His Highness Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai, just announced that the nation’s new school curriculum will highlight the role of the Arab language in creating a national identity.

When we talk about language defining a nation, it seems obvious. When we talk about language defining and reinforcing a profession or trade (carpenters have as many technical terms as doctors), it seems obvious. Language defines and binds all kinds of groups, and the choice of a CEOs language can bind or alienate the company he works for.

Perhaps His Highness’es continuing wisdom could enthuse a company you know. Or perhaps it could help France.

Earlier this year, the Economist (http://www.economist.com/node/17911266) revealed that the France’s  ministers are mangling their language worse than a hormonal GCSE student being asked whether he would like to conjugate by the new French mistress.

When asked about plans to improve national security, Brice Hortefeux, the interior minister revealed a programme of  fingerprints “génitales”, rather than “digitales”.

A mistake? Or just France’s own unique way of using Verbal Identity to reinforce their national identity?

Either way, we stand ready to help all nations.

Chris