The Sweet Scent of 98% Margins: How fragrance brands use language to create a belief in the magic of their products.
The fragrance business is the toughest test of whether you can create a magical belief in your brand. And it’s the best demonstration of how, when you succeed, that magic can create value. Most fragrance brands operate with a margin of around 98% and its language that creates a sense of belief in the magic of the product.
There are 3 distinctive brand language strategies which are being used in the fragrance market, and we believe these can be applied to many other sectors to create a sense of magic – and margin.
To find out more, read our White Paper: