The sense and sensibility of Farrow&Ball

Which two of these aren’t a Farrow&Ball colour?
(Hint: one is a character from a Jane Austen novel, the other is a component of a steam engine.)

Savage Ground

Tallow

Cat’s Paw

London Stone

James White

Smoked Trout

Mouse’s Back

Mole’s Breath

Fanny Price

Hardwick White

Pigeon

Dimpse

Dix Blue

London Clay

Charleston Gray

Ringwold Ground

Cooking Apple Green

Middleton Pink

Wimborne White

Petticoat Pipe

Calke Green

Cinder Rose

Down Pipe

Calluna

Railings

Skimming Stone

Sometimes, you might laugh at the name of a Farrow & Ball colour.

But, like the best brand names, they’re emotive not literal, and they’re memorable.

Taken together, they suggest brand values of being traditional, British and trusted, just like a Jane Austen character or the component of a steam train.

We’ll reveal who the impostors are in the list on Twitter later this week.

We help brands clarify and communicate who they are, both internally and externally. If you want to discuss what your brand stands for, email Chris.