The number 1 reason that startups fail, according to Biz Stone, founder of Twitter.

Did you see this month’s Harvard Business Review and how Biz Stone talks about creating the culture of Twitter? I feel like San Francisco just high-fived me.

Biz Stone was one of the founders of Twitter. He’s been named one of the Most Influential People in The World by Time magazine, Entrepreneur of the Decade by Inc. magazine, and one of Vanity Fair’s Top Ten Most Influential People of the Information Age.

He knows how to do stuff.

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In this month’s HBR article, he dedicated 8 lines to his pride in getting the tech of Twitter right – and 10 lines to his pride in getting the language right.

Of all the complicated things he needed to get right to build a 21st century, $23 billion brand, the language was what he focused on.

He also notes that a ‘lack of communication is what usually causes a startup to fail.’

If you could fix one thing, wouldn’t your brand’s language be a part of the fix?

We specialise in brand language. Email us if you want to chat about yours.