The best press release ever written

Your brand’s verbal identity is created by everything you write, and everything you say. Even your press releases should add to the magic of your brand.

As an exercise, take a minute to think how you would write a press release announcing that a troublesome wolf had been shot. Here’s how the US Department of Agriculture did it in 1921. We think it might be the best press release ever written.

 

(Click on the image to enlarge it)

custer press release