TED Does Linguistics 3: Patricia Kuhl

Continuing our look at TED’s treatment of language, here’s Patricia Kuhl on a fascinating subject: First language acquisition.

If you’ve got children, chances are you’ll think they’re fascinating. One undeniably fascinating thing about young children is their ability to learn how to speak almost entirely on first principles. This talk has a look at the process.

What we at Verbal Identity find interesting is that her model suggests that yet another Wittgenstinian aphorism is still applicable today: The limits of my language are the limits of my world.

If a child’s neurological pathways actually grow around language, like a creeper growing around a tree, then modifying your brand’s language is definitely the most effective way to influence your audience’s decisions.

If you’d like us to audit your brand’s language to make sure you’re properly taking advantage of how your audience thinks about the world, email us now.