Steven Pinker talks to Verbal Identity about brands and language (part 2)

The final installment of our interview with Steve, as we’re now allowed to call him.

In these two short clips, Harvard Professor of psycholinguistics and two-times Pulitzer nominee Steven Pinker explains how language can be a powerful weapon for any brand – if you know how to use it.

1. The elevator pitch: What advice would you give a CEO about how to improve their brand language?

 

2. How can language guidelines help brands?

 

For more clips from our interview with Steven Pinker, including our series on the pseudo-rules of grammar explained through the medium of pop lyrics, have a look at our earlier blog posts.

We’re delighted to have had the opportunity to talk about brands with Steven Pinker. We will be posting a new blog when our review of Steven’s book appears in Management Today.
And of course, we’d be equally delighted to talk to you about how language builds brands. Just email Chris