Six books we’re taking to the beach this summer

If there’s still room in your suitcase, it’s time for our office’s annual recommendation of 6 books to read this summer. (And if you’re staying where you are, a good book will always transport you, anyway.)

I could claim that all the 6 books nourish our work in branding, writing and company development, and they do, but in fact they’re all good reads.

As with the Christmas recommendations (you can find that list here), the pictures are clickable so you can order them in just a couple of clicks.

Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First. By Frank Trentmann
It’s not just about the things we own (10,000 each, apparently) but also about how those things signal our identity, carry our memories and simulate our emotions.
Perfect for: Someone who wants to own 10,001 things.



Originals: How Non-Conformists Move the World. By Adam Grant
Wondering whether you should buy this book? Good. Because apparently ‘strategic procrastination’ is a good thing.
Perfect for: most of us.



Alter Egos: Hillary Clinton, Barack Obama and The Twilight Struggle Over American Power. By Mark Landler
Hoping for Hilary? Hold on. Landler’s book reveals Mrs Clinton as far more hawkish than Prez Obama.
Perfect for: optimists. Trump supporters.

Alter egos



The Return: Fathers, Sons and the Land in Between. By Hisham Matar
Libya touches all our lives, directly or indirectly. Matar’s book explains how his father was kidnapped by Gaddafi’s secret police and is a moving meditation on the bond between a father and a son.
Perfect for: the brave.



Zero K. By Dan DeLillo
I was with a client this week who said that their product was bought by the oldies, people aged 52. Old? Prime of their life, I said. This novel by ‘America greatest living author’ is about a billionaire and underground cryogenics clinic.
Perfect for: Me. I’d better get reading while my eyesight lasts.



The Little Prince. By Antoine De Saint-Exupery
Take a moment read the book (again). Beautiful, simple, elegant. Like the best moments in life.
Perfect for: Children, adults, adults who are really children, and adults who’ve forgotten they were children.

Little Prince