And why shouldn’t you start a sentence with ‘And’?

The most covered song of all time? “My Way.”

The first word of its first line? “And.”

The most cherished of all British Hymns? Jerusalem.

The first word of its first line? “And.”

The most popular book of all time? The Bible.

Which doesn’t begin with “And” but waits only ten words, until heaven and earth have been created, before it starts a sentence with “And”. Which it uses it to link that original act of creation not with something wonderful, but with a formless mess.

Sometime, someone will tell you that you shouldn’t start a sentence with “And” because it’s not grammatically correct. That’s not the way you do things.

But “And” at the start of a sentence is like the cross-wrists judo-grip at the start of a bout. It’s there to let you know: we’ve started already.

And if you want your work still to be remembered in 40 years’ time, there’s only one way to do things: