Brand naming and product naming

Verbal Identity has created names that have launched globally successful fashion, beauty and beer brands.

We understand that brand and product naming is both art and science. As strategists, linguists and psychologists, we know that the phonetics of a name can be as important as the semantic connotations.

Above all, a great name should convey a positioning that will help your brand grow.

We begin all our naming projects with a competitive analysis that will help you and us to decide on the smartest, fastest direction to take.

We then build a long list of names, taking inspiration from phonetics, semantics, linguistics and unfiltered imagination.

We whittle this list down to between 10 and 15 names, which we discuss with the client team.

Finally, we help to build consensus within the company around the name that we’ve chosen together.