A brand strategy is not a theoretical document. It’s what you do, 9 a.m. tomorrow morning.

For this reason, we start with the end in sight: where and how will new language make a difference for your business and brand?
We use:

  • existing and specially-commissioned research
  • our own linguistic analysis
  • expertly-constructed stakeholder interviews
  • workshops

From these, we build a picture of the consumers’ motivations, the brand’s performance and the dynamics of the category.
Since language is the most immediately changeable of a brand’s elements, we are able to present a range of near- and long-term strategic recommendations along with practical suggestions for how to implement them.

At Verbal Identity, we make sure the work is readily usable by the wider business by creating verbal guidelines.