Naming your company (the power of Verbal Identity).

I walked into reception and the security guard said,


Chris West.

“Who you here to see?”

So I told him.

“Which company are you from?”

Verbal Identity.

He looked up, “That sounds interesting.”

“Hold on,” I said, “haven’t we just been through all this when I got to the car-park?”

“Oh no,” he said, “that’s someone else. ┬áSo, Verbal Identity? Tell me more.”