Naming your company (the power of Verbal Identity).
I walked into reception and the security guard said,
“Who you here to see?”
So I told him.
“Which company are you from?”
He looked up, “That sounds interesting.”
“Hold on,” I said, “haven’t we just been through all this when I got to the car-park?”
“Oh no,” he said, “that’s someone else. So, Verbal Identity? Tell me more.”