Quite simply, MYLA revolutionized the British retail attitude to sex and we were very proud to have been part of this process. We worked with the brand owners from pre-finance concept stage (helping with naming and brand concepts), through development of the brand strategy (we focussed on ‘Real Sexy’ being a set of internally-originated feelings, rather than being dependent on someone else drooling over you) and finally taking this concept live by creating eye-catching ads with a thought-provoking verbal identity.

MYLA is now a brand known around the world – and it’s known for the values we helped create.

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