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Verbal Identity are verbal branding and brand strategy consultants specialising in using linguistics and creative writing to give brands a competitive positioning.

Little Black Book, June 2018

Sophie’s article on the career choice for millennials who want to use left-brain and right-brain published by Little Black Book online.

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The Grocer, 8th June 2018

Chris’s article on how a Unified Vision could save W H Smith and other High Street retailers from disaster.

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The Drum, 18th June 2018

Chris’s article on the merger between Clydesdale and Yorkshire Bank with Virgin Money.

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MyCustomer.com, 25th June 2018

Chris’s article in MyCustomer.com, ‘What can retailers learn from WHSmith being voted worst High Street brand?’

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Management Today, 3rd July 2018

Chris’s article in Management Today, ‘Made in Britain: Unmade by Brexit?’

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CIM’s Exchange, 6th July 2018

Chris’s commentary for CIM’s feature, ‘Crisis comms – how planning keeps business agile.’

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Transform Conference, September 2017

Transform Conference, September 2017

Al was invited to speak at the Transform conference recently, to talk about how we’re defining and implementing a new brand voice for Britain’s best-loved carmaker.

Here’s the programme

Chris Speaks at the Museum of Brands, March 2017

Chris Speaks at the Museum of Brands, March 2017

Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.

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D&AD Professional Awards, January 2017

D&AD Professional Awards, January 2017

Chris announced as a jury member for D&AD’s Writing for Design category.

About the awards

Telegraph Festival of Business, November 2016

Telegraph Festival of Business, November 2016

Al was invited to speak about the role of language in the growth of SMEs at FOB2016.

Coverage of the day

Little Black Book, November 2016

Little Black Book, November 2016

Chris’ article on language & branding published by Little Black Book online.

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Campaign Brief, November 2016

Campaign Brief, November 2016

Chris featured in Australian advertising magazine, Campaign Brief.

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Marketing, October 2016

Marketing, October 2016

Chris chairs the first ever Verbal Identity Jury at the London International Awards.

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Chris Heads the Verbal Identity Jury at the LIA

Chris Heads the Verbal Identity Jury at the LIA

Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.

He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).

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Campaign Japan, August 2016

Campaign Japan, August 2016

Chris writes for Campaign Japan on the power of voice in branding.

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Marketing Week, March 2016

Marketing Week, March 2016

Chris West tells Marketing Week’s readers about the importance of having a verbal identity.

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