Verbal Identity are verbal branding and brand strategy consultants specialising in using linguistics and creative writing to give brands a competitive positioning.
Sophie’s article on the career choice for millennials who want to use left-brain and right-brain published by Little Black Book online.
Chris’s article on how a Unified Vision could save W H Smith and other High Street retailers from disaster.
Chris’s article on the merger between Clydesdale and Yorkshire Bank with Virgin Money.
Chris’s article in MyCustomer.com, ‘What can retailers learn from WHSmith being voted worst High Street brand?’
Chris’s article in Management Today, ‘Made in Britain: Unmade by Brexit?’
Chris’s commentary for CIM’s feature, ‘Crisis comms – how planning keeps business agile.’
Al was invited to speak at the Transform conference recently, to talk about how we’re defining and implementing a new brand voice for Britain’s best-loved carmaker.
Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.
Chris announced as a jury member for D&AD’s Writing for Design category.
Al was invited to speak about the role of language in the growth of SMEs at FOB2016.
Chris’ article on language & branding published by Little Black Book online.
Chris featured in Australian advertising magazine, Campaign Brief.
Chris chairs the first ever Verbal Identity Jury at the London International Awards.
Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.
He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).
Chris writes for Campaign Japan on the power of voice in branding.