How to Woo Online. A guest post by Walter Jones.
How to Woo On-Line.
Start with a headline that intrigues your reader.
Treat your headline like a tweet. Try eight words or less. That way, anyone re-tweeting your headline will also have space for a comment of their own.
Use sub headers
79% of users scan the page instead of reading word for word, focusing on headlines, summaries and captions. – Jakob Nielsen
Look your reader in the eye. Tell the truth. Check your facts. You want to build credibility and trust with your audience and you want your readers to come back. Make them like you
Keep your ideas in separate paragraphs.
Write what you mean
Never assume your audience knows as much about the subject as you. Use plain English.
Work to a guide of 50 words a paragraph, 500 words a piece or less. If the first few paragraphs were pulled out and published on their own, they should tell the same story.
Keep your sentences short. Use a full stop instead of a comma. Proofread and use your spell check.
Use words that show your personality but leave your similes and metaphors on the woodpile of pretension, to be burnt like an unwelcome villager, accused of witchcraft.
Break it up
If your text is long, break it up with a quote, or a list.
1. Use bullets, indentation or number your points.
2. Look for opportunities to link back to verbal identity or your own website.
3. Make it relevant.
4. Sometimes, do you think it helps to ask a question?
5. Start a conversation.
Think of words as the currency you spend to woo your audience. Spend them wisely.
Hire a writer.