How can you find your agency’s voice?
Even before a client has met you, they’re sitting at their desk forming an opinion of you. They’re browsing your website. Or perhaps they’re flicking through your creds. And it’s the words you use, and the way you use them, which can make a client pick up the phone to call you, or throw your creds in the bin.
Too often, an agency with a clear point of difference fails to express it. Do you find that you’re saying the same things as everyone else, in the same way as everyone else? Then you’ll probably end up in the same pile as everyone else.
Your language and tone of voice gives the client a framework to judge you by. They’re the first steps in setting out how highly a client should value you.
Everything you write or utter, from the way you answer the phone to the first words out of your mouth when you begin your pitch, shapes how your clients see you. It’s all part of your agency’s voice. So, what is your agency’s voice? And what is it saying about you?
We’re running a couple of half-day workshops to help your agency find its voice.
They’re on May 10th at the IPA, 44 Belgrave Square, London. If you’re interested, email us.
Each workshop will be a mix of practical advice, theory, activities and 1:1 time. You’ll walk out with:
- a simple framework to help you define your voice in a way that everyone can understand
- 3 key pieces of language your agency can use immediately (written by you)
- 7 simple writers’ tips
- A clear process to get everyone in your agency to buy-in to your new verbal identity
Don’t just take our word for it.
If you’re interested in coming along, or you’d like to talk to us about running a workshop specifically for your agency, get in touch.
And don’t just take our word for it. Here’s some feedback from last year’s session:
“Entertaining, no powerpoint, practical and useful advice.”
“Highly relevant. Useful tools provided which will help facilitate discussions.”
“Very relevant, concise and enjoyable session which feels highly useful for current agency issues.”
“Great session – really easy to digest, lots of useful ideas and thought-starters.”
“I left the session with plenty of new ideas.”
“Great to be in a session without Powerpoint, and to actively write/engage throughout.”
“I really enjoyed this afternoon, and would highly recommend it.”
“A very useful set of tools.”
“It was insightful and brilliantly led.”
For more details, quotations, quotes, timings and availability, contact Al.