NTU’s BA (Hons) in Fashion Communication and Promotion is one of the most highly regarded marketing courses in the country. It focuses on the visual communication of brands, products and services to the global fashion industry.
But Senior Lecturer Sarah Lewington recognised that writing also plays a major role in ensuring that the message of a fashion brand is communicated effectively. So she asked us to step in.
We ran a one-day workshop to give her students tips and techniques, and, finally, the confidence to help them become better writers.
Following the workshop, 6 of the students applied to work for us.