Global Jeweller 2: When should a brand grow beyond its Founder?
It takes a bold CMO to say that it’s time for a brand to have a presence beyond the physical […]Read on >>
B&Q: A change of strategy needs a change of behaviour
If you need to launch a new strategy and a new brand identity, guidelines alone won’t do it. You need […]Read on >>
Vauxhall: How do you get 200 people to speak with one voice?
Andy Biernacki, the Head of Brand at Vauxhall, worked with 9 separate departments within Vauxhall, and over 20 different external […]Read on >>
Ultra-luxury hospitality: How to name the world’s greatest hotel
Naming isn’t just about picking a name. Especially when the hotel you’re naming won’t be finished for another 5 years, […]Read on >>
Pharma startup: How brand narrative adds margin in a commodity b2b business
By the time you walk into a sales pitch, the potential client already thinks they know what you’re selling. Especially […]Read on >>
Luxury Fragrance: A globally-famous Founder’s startup story – second-time around.
What do you do when you’ve already launched and sold one world famous business with your name on it, and […]Read on >>
Fine Jeweller: A fast-growing global brand needs one story, one voice.
When you’re the world’s fastest growing fine jeweller, your brand is the most valuable asset you own. The Founder of […]Read on >>
How do you use language to launch a new global currency?
It’s not easy to convince customers to trust an 18 month-old startup with £10million of their own money. Not easy, […]Read on >>
Paraiba: How do you launch a brand if you’ve never launched a brand before?
Name some problems that all startups face – funding? Direction? Lack of time? Too many decisions to make? Yes. All […]Read on >>
Parkwood Leisure: How many brands can one company grow?
Fiona Spence had recently joined Parkwood Leisure as Head of Brands and Marketing. Her office was a chaos of […]Read on >>
Toms: When you need to work at more than full capacity
Launching new products regularly is an essential part of a retail brand’s life. But when your team is working at […]Read on >>
G . F Smith: From paper company to creative partner
Phil Alexander and John Haslam, the Managing Directors of G . F Smith, saw that the future of their company’s […]Read on >>
It’s not enough to change the strategy. You have to change your culture to match your strategy.
Jamie Reeve is the CEO of GLTC, the premium retailer of children’s furniture, homeware and bedroomware. In 2015, he asked […]Read on >>
Conference speaking – for the country’s leading conference organisers
Verbal Identity is delighted to have been asked by Fisher Productions, one of the UK’s largest and most highly acclaimed […]Read on >>
VOTARY: A natural product needs a tone of voice that sounds natural
Charlotte Semler and Arabella Preston, the founders of VOTARY, walked and talked the brand. But they wanted our help […]Read on >>
Working with the world’s most prestigious auction house
Verbal Identity’s founder, Chris West, has worked with different leadership and management teams at Christie’s since 2002. We began with […]Read on >>
Made Thought: why do the world’s hottest designers need words?
What do you do when you’ve just won what is possibly the world’s most prestigious award for your designs? If […]Read on >>
Global Media Agency: It’s not just great ideas that win clients – it’s how you communicate them.
Our client is a senior strategist at one of the most successful media planning agencies in the world. Strategists […]Read on >>
MAVE: Can you still create a unique verbal identity when the visual identity is set?
Marisa Newman, founder of MAVE, wanted to create a female, ultra-luxury brand in a world previously dominated by the most […]Read on >>
Online Retailer: What’s the exact cost of bad delivery?
Our client is the CEO of a popular online retailer. His site’s operations are impeccable and he and his team […]Read on >>
Reminding a catalogue company that they were never just a catalogue company.
Jamie Reeve, the CEO of GLTC, realised that his company had gone through profound change since he’d taken control seven […]Read on >>
VOTARY: From brand strategy to naming architecture
Charlotte Semler and Arabella Preston, the founders of VOTARY, laid out 5 small green glass bottles on the table […]Read on >>
Digital Agency: Aligning the stories of the CEO, the European Creative Director, and the Chief Strategy Officer.
We were called by the New Business Director of a world-famous London digital agency. She realised that what they […]Read on >>
VOTARY: A personal luxury strategy for an overcrowded category
Charlotte Semler and Arabella Preston, the founders of VOTARY, had created a range of natural cosmetics products for the […]Read on >>
Nottingham Trent University: Giving young designers the confidence to be writers
NTU’s BA (Hons) in Fashion Communication and Promotion is one of the most highly regarded marketing courses in the […]Read on >>
Cadell & Co: How the website language helped position a new company.
Richard Bagnell-Smith, a founding partner at Cadell + Co., realised that when you’re launching a new company, your website […]Read on >>
Ad Agency: Proving 2 words are worth millions in new business.
The MD of a top 20 global ad agency knew that the potential client he was pitching would need a very […]Read on >>
Mobispot: How language helps you pivot from B2C to B2B.
In 2013 Near Field Communications (NFC) was ready to move from being a research project to being a part of everybody’s […]Read on >>
Staples: Brand identity for a brand-savvy, sales-led world
Craig Lovelidge, the head of Creative at Staples European HQ, realized that in tough trading conditions, there are tough […]Read on >>
Belstaff: re-positioning a British Brand in the global market.
Damian Mould, the CMO of Belstaff, knew that his brand’s story needed to be as clear to the junior copywriter in […]Read on >>
Text analytics reveals what people really think of your staff.
One evening, around 7.30, the Head of Customer Experience for a UK Big4 supermarket was waiting by the lifts, ready […]Read on >>
Fred Perry: It’s not writers who do most of the writing
Training the e-commerce and social media team in Fred Perry’s tone of voice. Most of the words that a brand […]Read on >>
Global Gym Chain: why attrition rates don’t correlate with NPS (and what you do when that happens).
Reducing churn with text analytics. The Head of Customer Experience at a global gym chain was conducting twice yearly ‘deep […]Read on >>