Menu

Case Studies

  • Expertise
  • Cosmetics
  • Fashion & Luxury
  • Pharmaceuticals and Health
  • Financial services
  • Hospitality
  • Technology
  • Automotive
  • Professional services
  • Retail
  • Education
  • Food & Beverage
  • Services
  • Brand positioning
  • Voice guidelines
  • Change programmes
  • Writer and brand voice training
  • Naming
  • Copywriting
Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around read

Portas: How do you stand up for intuition?

Portas: How do you stand up for intuition? read

It’s not enough to change the strategy. You have to change your culture to match your strategy.

It’s not enough to change the strategy. You have to change read

easyCar Club

easyCar Club read

How do you lure the country’s smartest graduates to work in a small seaside city?

How do you lure the country’s smartest graduates to work in read

SABMiller: Quenching a client’s thirst for NPD

SABMiller: Quenching a client’s thirst for NPD read

How do you use language to launch a new global currency?

How do you use language to launch a new global currency? read

Hunter Boot: From mudwalk to catwalk

Hunter Boot: From mudwalk to catwalk read

MYLA

MYLA read

B&Q: A change of strategy needs a change of behaviour

B&Q: A change of strategy needs a change of behaviour read

Global Jeweller: When should a brand grow beyond its Founder?

Global Jeweller: When should a brand grow beyond its Founder? read

Digital Agency: Aligning the stories of the CEO, the European Creative Director, and the Chief Strategy Officer

Digital Agency: Aligning the stories of the CEO, the European Creative read

Vauxhall: How do you get 200 people to speak with one voice?

Vauxhall: How do you get 200 people to speak with one read

Good Business

Good Business read

Vauxhall: How do you speak British?

Vauxhall: How do you speak British? read

Votary: A personal luxury strategy for an overcrowded category

Votary: A personal luxury strategy for an overcrowded category read

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Ultra-Luxury Hospitality: How to name the world’s greatest hotel read

Christie’s: International Real Estate

Christie’s: International Real Estate read

Pharma Startup: How brand narrative adds margin in a commodity b2b business

Pharma Startup: How brand narrative adds margin in a commodity b2b read

Nottingham Trent University: Giving young designers the confidence to be writers

Nottingham Trent University: Giving young designers the confidence to be writers read