Brand Naming in the Economist

Verbal Identity (the concept and the company) is becoming a hot topic.

In the latest issue of the Economist, our glorious leader Chris was asked for his comment on the latest trends in naming – with a particular nod to the financial sector.

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So who would you rather have handling your finances? TSB? Lloyds? Or a Wonga, a Zopa, or an Ally?

Full article on the Economist’s website.

If you want to talk to Chris personally about your brand’s approach to naming and language strategy, you know where to click.