Charlotte is Verbal Identity’s Non-Exec Director and lead Retail Strategy Advisor.

An Oxford Politics, Philosophy, and Economics alumna, she has since redeemed herself with numerous high profile successes in business strategy. She was the lead agency strategist at Tesco working on ClubCard. In 2001, she founded MYLA, the ground breaking (and earth-moving) lingerie company, which she also led for its first five years.

Not content with having worked with one of the retail market’s most enduring loyalty schemes and founding a game changing business, she now runs the online boutique Charlotte & Co. Charlotte’s experience gives Verbal Identity a unique edge in distinguishing insights from irrelevance in our text analytics and brand strategy projects.