Al is a Senior Strategist at Verbal Identity.

He helps clients understand how their brand language can work harder by listening to what the brand says and how it says it – and what their competitors are saying. He joined Verbal Identity in September 2014.

He studied Experimental Psychology at Oxford University in the vain hope that he could create the ultimate communication machine: a direct brain-to-brain interface that would negate the need for language.
In the meantime he’s still using words.