Verbal Identity are verbal branding and brand strategy consultants specialising in using linguistics and creative writing to give brands a competitive positioning.
In the press
Chris speaks at the Museum of Brands, March 2017
Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.
D&AD Professional Awards, January 2017
Chris announced as a jury member for D&AD’s Writing for Design category.
Telegraph Festival of Business, November 2016
Al was invited to speak about the role of language in the growth of SMEs at FOB2016.
Little Black Book, November 2016
Campaignbrief.com, November 2016
Chris featured in Australian advertising magazine, Campaign Brief.
Marketing, October 2016
Chris chairs the first ever Verbal Identity Jury at the London International Awards.
Chris heads the Verbal Identity Jury at the LIA
Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.
He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).
Campaign Japan, August 2016
Chris writes for Campaign Japan on the power of voice in branding.
Marketing Week, March 2016
Chris West tells Marketing Week’s readers about the importance of having a verbal identity.
Independent Online, January 2016
Chris gives advice on how to manage your emails better in 2016.
Snapshots of Britain
Chris West reviews Alex McKie’s book, Alex’s Journey, for Market Leader magazine.
FT Weekend Magazine, August 2015
The FT’s Managing Editor, Gillian Tett, recently wrote about the evolution of language. She asked Chris to send a letter to comment.
Transform Magazine, January 2015
Chris talks about the 4 adjectives to avoid in a tone of voice document (and why you should avoid a tone of voice document).
Guardian, October 2014
How do you make sure your brand’s carefully crafted copy lives on past sunset?
Customer Experience Magazine, October 2014
You don’t need to spend more on market research. You just need to listen harder.
Management Today, October 2014
Chris West comments on Apple’s brand language, with Rhymer Rigby for Management Today.