About us

Verbal Identity are verbal branding and brand strategy consultants specialising in using linguistics and creative writing to give brands a competitive positioning.

In the press

Transform conference, September 2017

Al was invited to speak at the Transform conference recently, to talk about how we’re defining and implementing a new brand voice for Britain’s best-loved carmaker.

Here’s the programme >>

Chris speaks at the Museum of Brands, March 2017

Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.


D&AD Professional Awards, January 2017

Chris announced as a jury member for D&AD’s Writing for Design category.

About the awards >>

Telegraph Festival of Business, November 2016

Al was invited to speak about the role of language in the growth of SMEs at FOB2016.

Coverage of the day >>

Little Black Book, November 2016

Chris’ article on language & branding published by Little Black Book online.

Read more »

Campaignbrief.com, November 2016

Chris featured in Australian advertising magazine, Campaign Brief.

Read more »

Marketing, October 2016

Chris chairs the first ever Verbal Identity Jury at the London International Awards.

Read more »

Chris heads the Verbal Identity Jury at the LIA


Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.

He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).

Campaign Japan, August 2016

Chris writes for Campaign Japan on the power of voice in branding.

Read more »

Creative Review, March 2016

Chris looks at the verbal identity of Farrow and Ball.

Read more »

Marketing Week, March 2016

Chris West tells Marketing Week’s readers about the importance of having a verbal identity.

Read more »

Daily Mirror, January 2016

Chris contributed to ‘How to…Emails’ in the Daily Mirror.

Read more »

Independent Online, January 2016

Chris gives advice on how to manage your emails better in 2016.


Snapshots of Britain

Chris West reviews Alex McKie’s book, Alex’s Journey, for Market Leader magazine.

Read More »



FT Weekend Magazine, August 2015

The FT’s Managing Editor, Gillian Tett, recently wrote about the evolution of language. She asked Chris to send a letter to comment.

Read more »

Transform Magazine, January 2015

Chris talks about the 4 adjectives to avoid in a tone of voice document (and why you should avoid a tone of voice document).

Read on »

Guardian, October 2014

How do you make sure your brand’s carefully crafted copy lives on past sunset?

Read Chris West’s piece for the Guardian »

Customer Experience Magazine, October 2014

You don’t need to spend more on market research. You just need to listen harder.

Read Chris West’s article for Customer Experience Magazine »


Management Today, October 2014

Chris West comments on Apple’s brand language, with Rhymer Rigby for Management Today.

Read on »

The Economist, September 2013

Brand naming and the end of corporate magnificence.

Chris West quoted in the Economist »