A little extra thought in the language of your packaging = customer loyalty
Boring tech accessories are the new nuts and bolts.
They’re totally generic.
Who cares who makes your lightning cable or your usb-c plug?
‘Sort by lowest price’. Done.
Except, as of yesterday, I do care.
Just a few well-chosen words in Anker’s packaging and now I’ll be buying Anker all the way to USB-Z.
Which is probably why, according to the Verge, they’re beating Apple and Samsung at the accessories game.
Well done Anker. You’ve just won yourselves another loyal customer.