A little extra thought in the language of your packaging = customer loyalty

Anker packaging 2

Boring tech accessories are the new nuts and bolts.

They’re totally generic.

Who cares who makes your lightning cable or your usb-c plug?

‘Sort by lowest price’. Done.

Except, as of yesterday, I do care.

Just a few well-chosen words in Anker’s packaging and now I’ll be buying Anker all the way to USB-Z.

Which is probably why, according to the Verge, they’re beating Apple and Samsung at the accessories game.

Well done Anker. You’ve just won yourselves another loyal customer.