Case studies

Global hotel chain

When a word is worth $50,000.

A global hotel chain uses brand language for a multi-million brand redesign.

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fred-perry

Fred Perry: It’s not about the price tag

Brand language helps Fred Perry’s customers value what they can’t see.

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Blog

The language of cancer is becoming more human – guest blog by Tony Linkson

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Is your brand copy inadvertently rude?

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Thinking, writing

Twitter