Case studies

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Hunter Boot: From mudwalk to catwalk.

Branding and strategy turn an iconic product into an iconic brand.

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Global Gym Chain

Global Gym Chain: why attrition rates don’t correlate with NPS (and what you do when that happens).

Reducing churn with text analytics. The Head of Customer Experience at a global gym chain was conducting twice yearly ‘deep […]

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Blog

Employers are checking applicants’ colons: how to clean up your grammar.

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Can what you Tweet predict whether you’ll have a heart attack?

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Thinking, writing

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