Case studies


A Hong Kong private equity firm

What happens when the walking talking living embodiment of a brand stops walking and talking?

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Fred Perry: It’s not writers who do most of the writing:

Training the e-commerce and social media team in Fred Perry’s tone of voice. Most of the words that a brand […]

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Tone of voice is key to brands’ success on Twitter, but you still need to define the brand you want to be

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Writing Wrongs – Guest blog from Jonathan Staines

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Thinking, writing