Case studies

McQ 1

McQ: A contender, not a pretender.

In 2012, the house of Alexander McQueen bought back the rights to McQ, its younger and more fashion-forward label from […]

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Votary Logo

VOTARY: A personal luxury strategy for an overcrowded category

  Charlotte Semler and Arabella Preston, the founders of VOTARY, had created a range of natural cosmetics products for the […]

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