Case studies

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Fred Perry: It’s not writers who do most of the writing

Training the e-commerce and social media team in Fred Perry’s tone of voice. Most of the words that a brand […]

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Cadell & Co: How the website language helped position a new company.

  Richard Bagnell-Smith, a founding partner at Cadell + Co., realised that when you’re launching a new company, your website […]

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Blog

What you say is what your customers see (and feel, and taste, and touch).

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Most CMOs agree language is the most valuable marketing tool.

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Thinking, writing

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