Case studies

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VOTARY: A natural product needs a tone of voice that sounds natural

  Charlotte Semler and Arabella Preston, the founders of VOTARY, walked and talked the brand. But they wanted our help […]

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Reminding a catalogue company that they were never just a catalogue company.

Jamie Reeve, the CEO of GLTC, realised that his company had gone through profound change since he’d taken control seven […]

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The Sweet Scent of 98% Margins: How fragrance brands use language to create a belief in the magic of their products.

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A little extra thought in the language of your packaging = customer loyalty

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Thinking, writing